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Dealers Auto Auction in Athens Donates to Make-A-Wish AL

Article from The News Courier 

By: Adam Smith 

Some folks may view most car dealers as hucksters or shysters, but Roger Fields knows better.

Fields, the general manager of Dealer’s Auto Auction, has witnessed the generosity of local dealers over the last several few weeks. Their giving spirit, he said, helped the DAA raise more than $30,000 for the Make-A-Wish Foundation.

The donation was made Tuesday during a celebratory event at the business, located at 26125 U.S. 72 in Athens.

“There wasn’t a dry eye in the place on Tuesday,” he said. “There were grown men with tears in their eyes.”

The DAA holds a fundraiser each October. Previous recipients of DAA’s generosity include the Boys & Girls Clubs and Manna House, a food bank in Huntsville. The idea to support Make-A-Wish began with a competitive spirit, however.

“There was another auction (business) that raised $12,000 for Make-A-Wish,” Fields said. “I went to my team and said, ‘I want to beat this and be number one in the state, if not the Southeast.’”

As part of the quest, Fields began researching the Make-A-Wish Foundation. He discovered there are about 80 youngsters in the Athens area waiting on a wish to be granted. Wishes cost money, however, and Fields set out to shake some trees.

Each quarter, DAA offers rebates to car dealerships that use the auction site to sell a vehicle. As Fields took checks to each of the dealerships, he talked to car dealers about what he was trying to do.

“Each (dealer) said, ‘Take the check back and put it toward Make-A-Wish,’” he said.

Dealers Donation

Jan 07, 2016

Make-A-Wish® Alabama
400 Vestavia Parkway
Suite 402
Vestavia Hills, AL 35216
(205) 254-9474