Zaxby’s Wish Wednesday Campaign nets $114,000 for
Phenix City location raises most money, will receive plaque in recognition
Phenix City, AL (Sept. 11, 2014) – In an unprecedented campaign, dozens of Zaxby’s restaurants across Alabama have donated $114,722.29 to Make-A-Wish Alabama.
Wish Wednesday took place in each of the five Wednesdays in the month of July.
38 of 70 Zaxby’s restaurants in the state opted to be in the campaign, where licensees agreed to donate 10 percent of each Wednesday’s net sales from business open until close.
The campaign was spearheaded by Make-A-Wish Alabama Board Member and Zaxby’s Licensee, Brandon Miller, who engaged fellow licensees to be a part of this inaugural initiative. Miller’s Zaxby’s locations are in Prattville, Millbrook and Wetumpka, Alabama.
As a result of Wish Wednesday, Make-A-Wish Alabama will present a plaque of appreciation to the Phenix City restaurant, which raised the most of all 38 stores with $5,198.15.
“I’m overwhelmed with the amount of support from all of the participating locations,” Miller said. “Many of them didn’t hesitate – as soon as I told them what we were looking to do, they immediately jumped on board and wanted to get involved. A big congrats to the employees and managers at Phenix City for raising and donating the most money with this year’s campaign. They definitely set the bar for next year.”
Zaxby’s is a national partner with Make-A-Wish® but this campaign specifically raised money for children in Alabama living with life-threatening medical conditions.
“This money means at least 16 more wishes can be granted in the state of Alabama,” Make-A-Wish Alabama President and CEO, Pam Jones, said. “16 children. 16 smiles. 16 dreams coming true. And I am so proud of Brandon and all of the participating Zaxby’s licensees for not only seeing the need, but taking action and doing something about it.”
The presentation will take place Tuesday, September 16 at 10:30 a.m. at 3722 South Railroad Street in Phenix City. Media is asked to arrive by 10:15 a.m. to set up and be in place for the presentation.