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Quality Restaurant Concepts (Applebee's) Donates $100,000 to Make-A-Wish


April 29, 2013

Quality Restaurant Concepts (Applebee's Neighborhood Grill & Bar) Donates $100,000 to Make-A-Wish

-Alabama Chapter Receives Check in Honor of World Wish Day®-


BIRMINGHAM, AL- Quality Restaurant Concepts (Applebee's Neighborhood Grill & Bar) is pleased to announce a gift for six Make-a-Wish Chapters across Alabama, Mississippi and Tennessee.  

 “Through the generosity of our guests and QRC's employees we are making a $100,000 gift donation to Make-a-Wish,” said Wade Crawford Director of Marketing, Quality Restaurant Concepts, LLC. “The objective of this fundraising initiative was to bring attention to a wonderful organization and assist in meeting their wish granting needs.” 

March 2013 was “Make a Wish Month” at area Applebee's in Alabama and throughout the Southeast. Applebee’s customers put their names on Make-A-Wish Stars at their neighborhood Applebee's by making a donation of their choice with their meal purchase. All donations raised through this fundraiser will help make a child's wish come true.

QRC invited their top Make-a-Wish crew members to Birmingham to take part in a check presentation at Applebee's Brookwood Village at 4pm today which is Make-A-Wish’ s World Wish Day.

April 29, 1980 was the day of the wish that inspired the founding of Make-A-Wish® and the global wish-granting movement. Over 30 years later and hundreds of thousands of wishes have been granted…but thousands more await. Many wishes involve travel—over 74%—making it a critical wish resource.

“Applebee’s/Quality Restaurant Concepts has been a strong supporter of Make-A-Wish Alabama over the years, and we are grateful for both their partnership and this most generous donation,” said Pam Jones, President and CEO of Make-A-Wish Alabama. “These funds will make it possible for even more children diagnosed with life-threatening medical conditions to receive their one true, heartfelt wish.”

About Make-A-Wish Alabama

The Make-A-Wish Foundation® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy. The Foundation is the largest wish-granting charity in the world, with 67 chapters in the U.S. and its territories, granting more than 12,600 wishes a year. For more information about the organization’s presence in Alabama visit


About Quality Restaurant Concepts, LLC

Quality Restaurant Concepts, LLC is the premier Applebee's operator in Alabama, Mississippi and Tennessee and is an equal opportunity employer. 

Press Contact

Valerie Gerber
Director of Development & Marketing
400 Vestavia Parkway Suite 402
Vestavia Hills, AL  35216

Phone : (205) 440-1932
Fax : (205) 254-9479

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Make-A-Wish® Alabama
400 Vestavia Parkway
Suite 402
Vestavia Hills, AL 35216
(205) 254-9474